This position is remote with a California residence required. There will be substantial regional travel.

About Truleo

Truleo provides automated review and analysis of police body camera data. We enable law enforcement agencies and local governments to gather actionable insights from the thousands of daily interactions captured on body worn cameras (BWC). Truleo examines conversations and interactions across proprietary models built by the top 1% of law enforcement. Truleo helps agencies mitigate risk, improve officer wellness, improve de-escalation techniques, reduce storage budgets, and dramatically improve their overall relationship with their community.


We are a force for good. We have partnered with police departments around the country and are helping them to improve trust with their community. Truleo is a well funded, early-stage startup, with world class technology and culture. We are looking for the best of the best to join our rapidly growing team. We are offering top salary, benefits, equity, the opportunity to work with a first class team on an impactful problem and a chance to make a vertical leap in your career.


Truleo is looking for an experienced hunter to lead sales efforts in identifying and qualifying customers. You are a learner, listener and thrive on interactions with prospects. The ideal candidate for this opportunity will accelerate the growth of our footprint on the West Coast and has experience selling software to police agencies.

You love quotas and exceeding activity/pipeline goals on a monthly basis. You are process-oriented and have extensive CRM system knowledge and reporting capabilities. You have a measurable track record of success and experience in building relationships with your target audience. You will report to the Executive Vice President of Sales.

What You’ll Do

  • Actively engage in lead enrichment, prospecting and conversion on the West Coast
  • Evangelize product and solution to police departments
  • Deliver sales presentations to potential customers
  • Map sales territory strategy and execution plans
  • Develop and track pipeline utilizing CRM and report weekly on pipeline/forecast/opportunity progression
  • Monitor market conditions, product innovations, and competitors' products, prices, and sales
  • Prepare and present sales agreements, negotiate contract terms and pricing with new and existing customers
  • Develop innovative sales strategies to achieve sales goals.
  • Establish strong working relationships with customers and colleagues to drive business and ensure customer success

Who You Are

  • You have several years of sales experience ideally selling software to police agencies
  • You have the ability to easily communicate the value of new products and solutions to clients
  • You have exceptional communication skills and high emotional intelligence
  • You are a self-starter, inclined to be curious and imaginative, unafraid to ask questions and a propensity towards finding solutions